Viking pushes boat on leisure with £80m scheme in New Brighton


The developer is aiming to submit an application for a mixed-use scheme at Marine Promenade this summer and is set to strike a deal that will see a leading UK entertainment provider take 80,000 pi to the Wallasey project.

The attraction will be Gravity Active’s second venture in the Northwest. The family entertainment provider has signed for 31,000 ft in Warrington’s Time Square last summer.

In New Brighton, the ground floor leisure space would replace the existing New Palace and Adventureland attractions which are to be demolished in a bid to revitalize the promenade.

The £80m scheme is being implemented by Viking New Brighton, led by director Patrick Shea.

“If it should anything of itself we need to update New Brighton,” Shea said Location North West.

Up to 190 residential units and a 100-room hotel to serve the neighborhood Floral Pavilion Theater conference venue also feature in Viking’s proposals. Lidl has also expressed interest in building a 25,000 ft store on the site, according to the developer.

Talks with Hilton over a deal that would see the operator handle the proposed 90,000 ft hotel under its Hampton brand are underway, Shea said North West Square.

New Palace and Adventureland are to be demolished

“We are trying to develop an essential leisure centre. We have a chance here to right the wrongs that have been done, like not putting a hotel next to the conference center. It’s common sense,” Shea said.

The developer has agreed to pay £6million for the site, which is owned by Wilkie Leisure Group, and is to prioritize delivery of the leisure element over the hotel and residential parts.

Subject to approval, demolition could begin in September.

Plans for the project, designed by architect Paddock Johnson, were first revealed in 2019, but the project was shelved when Wirral Council commissioned BDP to draw up an updated 15-year master plan for New Brighton.

The Master Plan is part of the Left Bank Council’s larger vision, which aims to guide the regeneration of Seacombe, LiscardBirkenhead, New Ferry and Bromborough.

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