“The Love Boat” returns to Princess Cruises

If you’re older or like to watch reruns of old shows on TV Land, you’re in luck.

Come on board – CBS is waiting for you.


The network has announced a reboot inspired by the scripted classic 1970s show “The Love Boat,” but updated for a new generation. It’s called “The Real Love Boat,” a new reality TV show that will bring together singles looking for love on a month-long Mediterranean cruise.

The logo for CBS’ new TV show, The Real Love Boat (Photo courtesy of CBS)

CBS in the United States and Australian broadcaster Network 10 jointly announced that they had ordered localized versions of “The Real Love Boat”. It’s unclear if Julie your cruise director, Gopher your purser, or other stars from the original show will make an appearance.

But the boat will.

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“The Real Love Boat” is back on Princess Cruises ships, a revamp of what might have been television’s original branded content partnership – a phenomenon that Advertising Age magazine coined the Coca-Cola cup meet Hollywood and Madison Avenue brands began appearing on ‘American Idol’ two decades ago.

“‘The Love Boat’ has been synonymous with the Princess brand for more than 45 years since the world discovered the glamor and elegance of the Princess experience,” John Padgett, president of Princess Cruises, said in a statement. “We look forward to millions aboard our iconic ships as we wait for you on ‘The Real Love Boat’.”

Production begins in the summer of 2022, with both versions slated for release in the United States and Australia later this year.

“‘The Love Boat’ is a timeless, romantic concept with universal appeal, and we’re thrilled to reimagine this popular series for audiences in two different countries,” said George Cheeks, CBS President and CEO and Head of global content strategy for Paramount’s free networks, including Network 10. around the world.”

In the vein of “The Bachelor,” “The Real Love Boat” will feature destination dates, challenges, and surprise singles that will test couples’ compatibility and chemistry. Like the beloved original scripted series, indispensable crew members, including the “Captain” and “Cruise Director,” will play a pivotal role in pairing and navigating the romantic (and sometimes turbulent) waters at to come.

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