The buyer’s journey to buying a boat


The results of a new study focused on boat ownership experiences will be revealed in a webinar scheduled for tomorrow at 1 p.m. (ET), and attending dealers will tune in for important new information. Meanwhile, interests in Canada and the United States are fighting to prevent the storage of nuclear waste in the Great Lakes Basin.

Left Brain Marketing was retained to conduct an in-depth study of people who purchased a boat in 2020 or 2021. The study was funded by the Marine Retailers Association of the Americas, the Recreational Boating and Fishing Foundation, and the National Marine Manufacturers Association.

The webinar, titled “Improving the Boat Ownership Experience”, will dive deep into the findings and key takeaways from the study, and it couldn’t be more timely. It will identify upcoming challenges associated with boat buying and the ownership experience.

“The results of this study will help us, as an industry, improve and enhance all stages of a boater’s buying journey and throughout their ownership experience,” said Ellen Bradley, vice- NMMA Senior President of Marketing and Communications.

Some takeaways:

• Although it was difficult to find a boat during the pandemic, boaters were happy with the shopping and purchasing experience. However, better product training in the delivery phase is desired.

• Boaters often expressed dissatisfaction with the cost and turnaround time of dealership maintenance and service work.

• Second-hand buyers are just as happy with their boat as those who buy new, but are much less likely to visit a dealership for maintenance or repairs.

• Used buyers who visit a dealership for maintenance or service are generally satisfied with the quality of work performed, but echo concerns about cost and lead times.

On a positive note, a majority of first time buyers and repeat buyers said they intended to stay in the boating industry. However, underutilization and cost of ownership are major defection risk factors.

The webinar will share ideas on how the industry can help improve and enhance boat owner experiences, which experts say will play a vital role post-pandemic if we expect to enjoy continued growth. Sales.

Register for the webinar here.

No nuclear bombs in the Great Lakes

That’s the message that continues to resonate with boaters, conservationists, Native American tribal nations and members of Congress as two new nuclear waste sites have been proposed in Ontario.

Last year, Ontario Power Generation abandoned plans to store low-level nuclear waste at a site in Kincardine on Lake Huron after a massive public outcry of interest in the United States and Canada. Low-level radioactive waste “results from the operation of reactors and from the medical, academic, industrial and commercial uses of radioactive materials”. according to the United States Nuclear Regulatory Commission.

Today, a group of Canadian utilities, calling themselves the Nuclear Waste Management Organization, is proposing a new facility in the Great Lakes Basin to store high-level radioactive waste. High-level waste is “mainly spent fuel removed from reactors after generating electricity”.

The proposed sites in Ontario are at Ignace, about 80 miles from Lake Superior, and at South Bruce, 26 miles from Lake Huron. The NWMO would store approximately 64,000 tonnes of waste in an underground facility known as the deep geological repository. High-level waste can remain radioactive for tens of thousands of years.

U.S. Congressman Dan Kildee, D-Mich., along with 19 other members of Congress sent a bipartisan resolution calling on President Biden to ensure the Canadian government does not permanently store nuclear waste in the landfill. Big lakes.

Kildee says that when American interests considered building a nuclear dump site in the Great Lakes Basin in the 1980s, the Canadian government opposed the idea, which ultimately led to its abandonment. Now, he says, he wants the Canadian government to once again oppose the idea of ​​storing highly radioactive waste in the Great Lakes Basin, the world’s largest source of fresh water.

“Permanently storing nuclear waste in the Great Lakes Basin makes no sense,” says Kildee. “The Great Lakes are central to our way of life. Storing nuclear waste so close to our shared waterways puts our economies and millions of jobs in fishing, boating and tourism at risk.

Find another place for your trash!

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