BENGALURU:Uber Technologies Inc and Meta Platforms Inc’s WhatsApp have rolled out messaging-based ride booking in India, a first for the US transit giant and an expansion of WhatsApp’s capabilities in the country.
The partnership provides access to Uber’s mobility services by messaging a WhatsApp chatbot, serving the northern town of Lucknow to start and expand to other locations in the near future, Uber said in a statement. . He is closely following the rollout of WhatsApp on JioMart, the digital point of sale of Mukesh Ambani’s Reliance Retail empire. The Meta-owned email service has over half a billion users in India, its largest user base.
“We want all Indians to be able to make an Uber trip as easy as possible, and in order to do that, we need to meet them on platforms they are comfortable with,” said Nandini Maheshwari, senior director of business development at Uber. The integration eliminates Uber’s own app: WhatsApp users can register, book rides and receive travel receipts entirely in the chat interface.
Safety features and insurance protections remain unchanged between trips booked on Uber or WhatsApp, the companies said. Driver’s name, license plate, and location en route to pickup will all be included in the WhatsApp booking information. The drivers themselves will not notice any difference between the trips booked on the different platforms.
Booking a ride via WhatsApp starts in English only, but will soon be extended to other Indian languages, Uber said.