Freedom Boat Club celebrates success at annual conference


Freedom Boat Club announces expansion in UK

Freedom Boat Club held its annual franchise conference last week to celebrate another year of record growth for the company. Since Freedom joined the Brunswick family in May 2019, it has experienced unprecedented expansion, now serving nearly 70,000 members in nearly 300 locations. Freedom’s total footprint now also includes Fanautic Club, the largest yacht club operator in Spain, acquired in July 2021, adding 23 additional locations to Brunswick’s portfolio.

The three-day event brought together franchisees from across the country – adhering to strict COVID-19 protocols – marking the network’s first in-person gathering in the past 24 months. It was an opportunity for the leaders of Freedom and Brunswick, including CEO Dave Foulkes, to share their vision for the company.

“Each Freedom member has a multiplier effect on the industry because their time on the water is most often shared with family and friends,” said Brenna Preisser, president of Business Acceleration, in a press release. “This is why it is essential to inspire our franchise partners and support them with cutting edge technology, contemporary marketing and operational excellence to deliver the best member experience. “

“Our 2021 annual conference provided us with a tremendous opportunity to both reflect on all of our successes, as well as share ideas and best practices to accelerate our continued growth,” said Cecil Cohn, President of the Freedom Boat Club Network . “As the undisputed market leader, the engagement and inspiration of our franchise owners during our three-day event was a testament to the strength of our network. We are energized by the direction of our organization and the passion of our members and franchisees who are committed to increasing our presence in the world.

The conference ended with an awards ceremony recognizing many franchisees for their performances and contributions over the past year. For 2021, the Franchise of the Year went to Tom, Bev and Josh Rosella of the Freedom Boat Club in Delaware, South Jersey, Lower Hudson Valley, DC / Maryland. The awards ceremony also included a tribute to John Giglio, owner of the Freedom Boat Club from 2011 to 2019, providing the opportunity for Brunswick, Freedom executives and Freedom franchisees to recognize his tremendous contributions with a video tribute, gifts, speeches, and renaming the President’s Award in his honor.

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